Communiqué regarding the designer
Named after one of the most amazing stretches of California coastline and one of the most prolific drummers of all time. I am a Creative Director, Graphic Designer, Illustrator and Photo Retoucher with extensive experience working with the finest digital media, music, fashion and entertainment clients.
I embrace creative and forward thinking. My interests and education have always drawn me to art and music. I enjoy expressing my passions through my design work. I have successfully refreshed and increased sales of brands by providing strong design direction and distinct, consistent brand “point of view”. As a result, brand recognition and visibility increased exponentially.
Most recently I have experience directing agencies to create key art, directing photographers for key art and gallery photo shoots, designing outdoor and print ad campaigns, professionally retouching photos, creating press kits and press kit packaging, and directing web and mobile content.
Services & Experience
A creative director is in charge of the overall visual appearance of a project and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The CD also makes decisions about visual elements used and what artistic style to use.
Graphic Design + Illustration
Projects I have previously worked on have included: branding (logos, business cards, letterhead, etc.), album packaging, apparel design & graphics, web design, books, tour merchandise, posters, brochures, newsletters, ad campaigns, photo shoots, marketing materials, catalogs, line sheets, media kits, and just about anything that includes type or graphics.
Photography + Retouching
I have directed photo shoots in both the fashion and entertainment fields. I have experience on both sides of the lens. Digital photography is my specialty with expert experience in photo retouching, compositing and coloring.